Fashion Dome

Connecting People with Art and technology

Overview

Name
Fashion dome
Description
This is an application that connects fashion enthusiast, Modelling agencies, Models ,Fashion brands, Fashion content creators together to build the industry
Platform
Mobile only
Tools
Figma, Google docs, After effects
Role
Product Designer

Preview of fashion dome

Problem Introduction

Fashion is one industry that has lots of impact ON different communities, It is one of the leading tools for every movement, as a Nigerian I have heard lots of takes on how hard it is to get in and get noticed either as a model or as a stylist or even a fashion designer. So many people don't even take that as a career path even if they have the passion. So how do we create a space or pathway for these people to get in the industry?

Problem Questions

Now I started with the Problem questions to really define our Problems, get our users (Persona) , Ideas for a solution of the problem

How to get people to showcase their Style and FIT?
Social media for style enthusiast ?
How to get modelling agencies to see young talent
A platform that supports diversity in the fashion fashion world?
Modelling gig application ?
E-commerce for small Fashion brand?

Problem Redefinition

How to create a community in the fashion brands where they can interact and connect, giving allowance for growth, Process, Mentorship and Opportunities ?

Hypothetical Solution

Lets Create a social media to help connect the fashion industry

Method of Profit generation

There will be premium accounts that give people the avenue to access certain features that are not available to everyone, these accounts will be charged with certain amounts

Assumed Users Class

From the Problem Question above I was able to drive 5 hypothetical users for the application which are stated below

Fasion Enthusiats
Stylists
Fashion Brands
Modelling Agencies
Fashion Content Creators

User Survey

Next we use a user survey to verify User Class and get a clear direction on how we want the application to go. Click the Link below to see the survey Responses sent out

Survey Questions
The Age group was between 18 and 25
45.5% were art Inclined, 45.5% were not sure, 9.15 were not art Inclined
This is the List of of Users and which where they ?

After the Survey was received, The following below was the insight derived from the questions asked Click the Link below to see the survey Responses sent out

Most are Neutral and react differently on fashion content based on the type of fashion content
More than Half engage with fashion content
They suggest that publication of stylist would lead to better appreciation
They would want to feel closer to small fashion brands than large fashion brands by the content they create
Make Modeling more diverse
They would love to interact with models as they put out content

Competitive analysis

Persona

Chukwudubem Anderson
Bio
‍Anderson is a 22 year old who resides in Abuja. NIGERIA, he is a student, Aspiring stylist, Content Creator. He would love to take his career forward
‍
‍Goals
‍He wants to grow his brand as a stylist, y connecting with other stylists and models to collaborate.
He also wants to get the opportunity to feature in events to get recognized
‍
‍Pain Points
‍Anderson is a student, and doesn't have the luxury of moving around to get these individuals. He needs to find a way to get himself in the fashion space

Wireframing

Approach
First off.
I sketched out a wireframe envisaging my idea, it was quite rough? but I understood what I was doing
Then I had gotten a clear picture of what the design to look like so i refinned it
Great!!! Wire frames are done Next up High fidelity prototype

Conclusion

Final Thoughts
Well as a product designer i understood there where other updates to be implemented but that solely depended on the feedback from this. One of the challenge i faced was trying to prototype the application so well for advertisement and for the developers, but i was able to do it after many tutorials. Another challenge was getting responses, but after re-sharing a series of times i got some responses.

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